A self-service retail store with low markups. Example: Wal-Mart, K mart.

a departmentalized retail operation that sells at prices substantially lower than conventional retailers

a type of department store , which sell products at prices lower than those asked by

A retail organisation which incorporates aspects of supermarket merchandising strategy to a high degree; attempts to price merchandise at relatively low margins by limiting consumer services which carry extra costs.

Standard merchandise sold at lower prices with lower margins & higher volumes. Discount retailing has moved into specialty merchandise stores, such as discount sporting-goods, electronics, and bookstores.