The promotion of a website through other traditional forms of advertising such as magazines, newspapers, radio, TV, billboards, etc.

Promotion of a brand together with another, nonbeer product (i.e. potato chips, charcoal). See also: cross merchandise.

a marketing event in which two or more accounts promote each other via a particular artist

Promoting a website through other channels. These include advertising in traditional media, inclusion of web address in all company materials, e-zines, etc.

All integrated marketing solutions that help reinforce the DRTV campaign and support the product’s sales and brand name awareness.