The division of a geographically concentrated group, such as a racial or political group, among different districts for the purpose of minimizing the group's voting strength.
The division of available audience in a market among multiple vehicles of a particular medium.
The increasing number of audience subdivisions which, together, constitute total TV usage. Television audiences are said to be fragmented, for example, across a broad spectrum of video sources: nine broadcast networks, more than 50 cable networks, hundreds of syndicated programs, new DBS services, VCR and video game usage, Internet usage, etc.
the division of land units too small for rational exploitation, usually as a result of the system of inheritance. The process may lead to a multiplicity of parcels for one owner or a multiplicity of owners of one parcel.
The erosion of audiences by the proliferation of media choices.
Term used to describe the audience division resulting from increased media choices.