The final stage of a layout finished to look almost as the printed piece will look.

A layout illustrating a proposal depicting what a finished piece will look like. See Virtual Comp.

A rough layout of any graphic project (e.g., ad, collateral piece, packaging, etc.) The layout should be detailed enough to approximate how the finished project will appear.

Commonly referred to as a “comp” is a stage in the page layout and design process consisting of a detailed dummy or layout of the page to be reproduced, showing the exact placement of page elements (text, illustrations, etc.) in a form comparable to that of the final print.

is a full color layout that gives the customer a more detailed look at the finished product.

Also called a "comp," this is a layout for a prospective printed piece that is complete enough to order finished illustrations and photography and to set type by.

Final stage of a layout, finished to very closely resemble how the printed piece will look.

a blueprint of the publication, showing exactly how the type will be set and positioned, and the treatment, sizing, and placement of illustrations on the page.

A rough layout of an ad designed for presentation only, but so detailed as to appear very much like the finished ad will look.

In graphic design & advertising, a comprehensive, usually shortened to comp, is the layout of a proposed design as initially presented by the company to a client, showing the relative positions of text and illustrations before the specific content of those elements has been decided on.