Refers to promotional items such as cards, posters, coasters, stickers, etc. placed in a retail environment. Syn: point-of-sale.

advertising that targets shoppers within the retail environment. Often aimed at impulse purchases. POP includes counter displays, window displays, store banners, aisle displays, etc.

Promotional materials placed at the contact sales point designed to attract user interest or call attention to a special offer, e.g., 'Sign up for Summer Reading Program.

(POP) / POINT-OF-SALE (POS) DISPLAYS - signage, typically supporting a promotion, that is placed at the location where purchases are made (typically at the register).

advertising placed near the location of the product in the store

The locations within a retail store where a customer purchases products.

Marketing term for where product is displayed in a store.