The words (printed or spoken) contained in an advertisement.

A message that contains sales elements that increase the likelihood of achieving a sale.

A written sales pitch, also known simply as 'copy'. Most follow the AIDA form (Attention, Interest, Desire, Action) and examples can be seen on any site that's selling something.

The copy is the main text message show in an advertisement or website.

The printed text i.e. description of your website, products, services or special offers in an advertisement.

Lettering imprinted on any item. The text usually includes an advertiser's name, sales message, trademark or slogan.

Lettering imprinted on any item. In the promotions industry, ad copy is often an advertiser's name, sales message, trademark, or slogan.

The text used for an advertising campaign.

The verbiage used on any item. Typically includes advertiser's name, sales message, trademark or slogan.

Lettering imprinted on an item. Can be an advertiser's name, slogan, or trademark.