Money paid by manufacturers to distributors or retailers to encourage them advertise a specific product to customers.

a common method exercised primarily for consumer products

a dividend paid by a marketer to a reseller for advertising their product

A payment or service by a manufacturer of goods to a merchant for advertising a product of the manufacturer.

Money a manufacturer gives to another member of the distribution channel (wholesaler, distributor, sales representative, affiliate, value added reseller, retailer, etc.) for the purpose of advertising the manufacturer's product, service or brand. Contributed by: MarcommWise Staff

Money that a manufacturer pays a wholesaler or retailer to advertise a product, brand or line. See cooperative advertising; cooperative merchandising allowance.

Money provided by a manufacturer to a distributor for the purpose of advertising a specific product or brand.