The period during which an advertiser runs their advertising (less than 52 weeks) as opposed to continuous advertising. Periodic waves of advertising, separated by periods of total inactivity.
The process with a hiatus in the middle for a period of time. Then the running of an advertising flight continues with the scheduled flight.
The scheduling of advertising for a period of time, followed by a hiatus, then another "flight" of advertising.
The scheduling of advertising over time such that the amount of advertising varies according to a predetermined pattern, usually including some periods without any advertising. Contributed by: MarcommWise Staff
Periodic waves of advertising, separated by periods of total inactivity (as opposed to continuous advertising).
In broadcast, scheduling a heavy advertising effort for a period of time, followed by a hiatus, then coming back with another schedule at the same, higher, or lower level - Concentrating media weight into periodic intervals. Advertising in “flights” allows media weight to be heavier during selected periods and provides an opportunity to “out shout” competition
Refers to scheduling exposures unevenly over the same time period.
Flighting is an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Any period of time during which the messages are appearing is called a flight, and a period of message inactivity is usually called a hiatus.