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protection for a unique or distinctive combination of colors, designs or other features that establishes an overall image or the packaging of a product, which has sometimes but infrequently protected apparel design
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a combination of colors designed to be associated with a product- зÐ3/4вÐ1/2ішÐ1/2ій вигляд вирÐ3/4
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the overall image of a product, including design, graphics, shape, packaging and labeling.
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the image and appearance of a product.
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The totality of elements in which a product or service is packaged, such as the shape and appearance of a product or container, the cover of a book or magazine, and the distinctive and recognizable shape of an automobile.
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The distinctive packaging or design of a product that promotes the product and distinguishes it from other products in the marketplace -- for example, the shape of Frangelico liqueur bottles. Trade dress can be protected under trademark law if a showing can be made that the average consumer would likely be confused as to product origin if another product were allowed to appear in similar dress.
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Trade dress refers to characteristics of the visual appearance of a product or its packaging (or even the facade of a building such as a restaurant) that may be registered and protected from being used by competitors in the manner of a trademark. These characteristics can include the three-dimensional shape, graphic design, color, or even smell of a product and/or its packaging.
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