a publication written by journalists and usually printed every day or every week that reports the news and current events.
a business out to make money through advertising revenue
a distribution medium with limited space, and ranking/packaging stories by journalists' estimation of importance evolved there as the best of several imperfect methods
a good advertising medium because it allows a frequency of repetition, it is easily accessible to everyone and it is a convenient way to put your message across to the public
a mass medium
a medium of public education and of social change"