A technique used in microeconomics by which very small changes in specific variables...
An analytical technique that examines the extra costs and outcomes caused by producing and providing one extra unit of a resource.
The determination of optimal behavior by comparing benefits and costs at the margin, that is, benefits and costs that result from small (i.e., marginal) changes. Optimality requires that marginal benefit equal marginal cost, since otherwise a rise or fall could increase benefit more than cost.
the analytical approach (in microeconomics) which stresses the importance of the margins of an activity: what happens to the costs, benefits (utility, profits) or combination of substitutable facets or activities as incremental changes are made to an independent variable e.g. in search of an equilibrium (a maximum, minimum or optimum).
A decision-making tool for comparing the additional or marginal benefits of a course of action to the additional or marginal costs. View Capstone Lesson(s) that address this concept
How increments in benefits change with increments in resources allocated. ... more ...
A planning technique that assesses the incremental costs or revenues of a decision.
A technique used to determine the point at which marginal revenues equal marginal costs and give rise to maximum profits.
Technique of setting the advertising budget by assuming the point at which an additional dollar spent on advertising equals additional profit.
A decision rule that optimality occurs where incremental revenue equals incremental cost.