An activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product.
The act of selling a product at a reduced price, or a buy one - get one free offer, for the purpose of increasing sales.
A method of increasing sales of merchandise through advertising; any activity designed to enhance sales.
Promotion is a tool of marketing and involves publicity, advertising, sales promotion and direct marketing.
communicating information about products and services to prospective customers through advertising and other promotional methods to encourage them to buy (p. 7)
Event or campaign which you run to advertise your business, or the provision of free samples to potential new customers. The cost of promotions is normally tax deductible, but there may be restrictions for certain free gifts.
That part of the marketing mix which relates to creating awareness, effecting perception and consummating the sale of your product or service; includes both personal and non-personal.
An organized sales effort for a product to stimulate demand. Advertising, publicity, and events are employed to attract attention and create interest among customers.
any method used to inform, persuade and remind customers and prospects about a company and its products or services, including advertising, public relations, special events, newsletters, direct mail, signage, trade shows, etc.
BUSINESS, something that promotes; something that is designed to promote or advertise a product, person or organization.
A set of marketing and sales activities attached to a specific advertisement, campaign or trade show that offers a discount or other incentive based on a time frame or use of a designated code. Sales revenue and discounts generated from a given promotion are tracked to measure their effectiveness.
In PeopleSoft Promotions Management, a trade promotion, which is typically funded from trade dollars and used by consumer products manufacturers to increase sales volume.
To advertise and inform people about events, products and information that may be useful to them
a message issued in behalf of some product or cause or idea or person or institution
encouragement of the progress or growth or acceptance of something
a marketing activity aimed at boosting sales
a version of a product, not the product itself
Everything involve din getting the word to the public about your product(s). Examples are advertising, trade shows, catalogs, etc.
Activities of an enterprise that results in communicat ion with its target markets: e.g. advertising, public relations, sales promotion, sponsoring, etc. The main activities include: Definition of target clientele Development of a communications strategy: including the choice of means of communication and type of strategy: (ie: a push strategy where you support mainly the distributors or a pull strategy where you try to convince the final consumers to ask for your service.)
The element in a firm's marketing mix that is used to inform, persuade, or remind the market regarding the firm's products and services.
Promotion is the function of informing, persuading and influencing the customers' purchase decision.
Any form of advertising, promotion, or public relations that a financial institution uses to inform a target market about their products and services.
Using techniques such as events, promos, ads and stunts to create and stimulate interest in a person, product, organization or cause.
any type of persuasive communication between a marketer and one or more of its stakeholder groups. Promotional tools include advertising, personal selling, publicity, and sales promotion.
publicity to advance a product, service or person
All marketing activities designed primarily to persuade members of a target audience to take a specific action. Contributed by: MarcommWise Staff
Any method of making aware your company or product or service to a wider audience.
A means of increasing the public's or industry's awareness of a business and its services or goods. Promissory note A written promise, legally enforceable, to pay on demand, or on a fixed date, a specified sum. It is a method of raising funds where no party incurs a contingent liability on the note.
Advancing an idea, service, or business through advertising, personal selling, sales promotion, or public relations.
A marketing campaign to increase sales through advertising, merchandising, signage, and special events.
Marketing communication activities that further the awareness, acceptance and sale of merchandise or services.
The act of moving a piece of product information from one state to another in a cPDm-managed approval process.
communication designed to create an awareness of a product and encourage purchase. There are many, many promotional techniques. A seller chooses a mix of activities that may include personal selling, paid advertising, news stories, packaging, store displays, contests, trading stamps, free samples, demonstrations and coupons
Online promotion uses communication via the Internet itself to raise awareness about a site and drive traffic to it. This promotion may take the form of links from other sites, banner adverts or targeted e-mail messages. Offline promotion uses traditional media such as TV or newspaper advertising and word of mouth to promote a company's Web site .
Any form of communication a business or organization uses to inform, persuade, or remind customers.
Communication with individuals, groups or organisations in order to facilitate exchanges by informing and persuading audiences to accept a company's products. p. 454
Targeted marcom event designed to drive sales. Unlike advertising, promotions answer the "Why now?" question.
The highlighting of products through in-store and/or external advertising.
As used in publishing, the root sense of this word, the "moving forward," describes the activity of making people favorably aware of a book.
a program with the idea of furthering sales of a product through advertising
One of the four controllable variables (with product, price and place) of the marketing mix.
Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company.
