In the FX markets, positioning refers to the placement of a trade in reference...
The strategy of aligning the rationale for a project with the strategic business needs of a company.
The process of creating an image for a product in the minds of target customers.
The niche market identified for a brand of product. How a company wants its product to be perceived in the marketplace.
The unique place a brand or business occupies in the market or in the mind of its prospects and customers. The simplest way to articulate a position is to think of your brand as the [blank] kind of product/service for [blank] kind of people.
how a company, product or service is differentiated from its competitors.
Strategy involving the design and implementation of a complete merchandizing offer, pricing policy and selling style aimed at creating in the customer's mind an image of the retail store relative to its competition.
An organization's effort to establish consumer perceptions of a product in relation to all other products and substitutes.
Deciding where your product fits in, and how it should be perceived, in relation to its competitors.
(see product positioning)
the process of establishing in the mind of the consumer a unique image or perception of a company, product, or service
Positioning is how a product appears in relation to other products in the market.
developing a specific marketing mix to influence potential customers' overall perceptions of a brand; to develop a specific image of the brand in the minds of consumers.
The process of designing a business image or offering so that it holds a distinctive place in the customer's mind.
The placement of an organisation in relation to its direct competitors.
location of a brand or product in consumers' minds relative to competitive products.
Defining, within the minds of the market, a brand (corporate, product, or service) relative to the competition. It is the latter part of the definition -- i.e., relative to the competition -- that separates positioning from other marketing communications messages. Contributed by: MarcommWise Staff
based upon what the product does and who it is for
Establishing a psychological difference (an advantage or preference) from competitors.
The process of creating an image for a brand that relates it to the interests and life styles of particular groups of consumers.
How a company is defined relative to the competition.
How a company promotes itself and its products as being distinct from its competitors.
in terms of marketing communication, locating a brand in the target audience's mind relative to competitors in terms of benefits
Creating perceptions for consumers about what a product is and what it does.
Positioning is devising an organization's offering and image to occupy a unique and valued place in the customer's mind relative to competitive offerings. A product or service can be positioned on the basis of an attribute or benefit, use or application
Marketing efforts aimed at defining a product or company in the consumer's mind.
The placement of an ad or the strategy devised for presenting a product to the market.
The creation of an image for a product or service in the minds of customers, both specifically to that item and in relation to competitive offerings.
Marketers use this technique to create an image for its brand in the minds of the target market relative to the competition.
A synonym for choosing a strategy. A marketing concept. One should always say that one's product is the best. If not best, overall, then best for the price, or best for some specific application. One positions a company by creating a strategy that allows the company to make such a claim.
A product's position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. The term was coined in 1969 by Al Ries and Jack Trout in the paper "Positioning" is a game people play in todayâ€™s me-too market place" in the publication Industrial Marketing.