Level of equity that a brokerage requires on a customers margin account. Usually higher than the level required by NASD.

Internal regulations set by individual brokerage houses regarding the handling of and activities associated with customer accounts. Brokerages enact these rules in order to better meet outside regulatory requirements. (A.k.a., house rules.)

Internally set and enforced rules of individual brokerages regarding customer's margin accounts. See the explanation of margin for more complete information on using margin leverage in your investing.

Brokerage house rules that are internally set in regard to a client's margin account. The required equity level should be maintained by client. Normally, house call requirements are higher than those set by the National Association of Securities Dealers (NASD) and the exchanges with jurisdiction over these rules. See: House Call; House Rules; Margin Account; Minimum Maintenance Requirement; National Association Of Securities Dealers

The internal rules of a brokerage house that govern the minimum amount of equity that must be present in a customer's margin account.