The expansion of a business products and/or services to related areas in order to more directly fulfill the customers needs.

Increasing vertical integration by combining a core business with its buyers.... more on: Forward integration

Acquisition by a firm of a larger part of its distribution chain, moving it closer to selling directly to its ultimate customers.

When an organisation acquires the activities of its outputs, e.g. manufacturer into distribution and transport. Functional organisation structure A structure in which the different functions of the organisation, such as finance and operations, report to the chief executive. Used in organisations with a limited product range.

Company's seeks ownership or increased control of its distribution system.

A type of vertical marketing in which a manufacturer purchases wholesalers or retailers that handle its products.

A form of vertical integration that involves expanding a business so it directly distributes its products.