MetaGlossary.com: Advertising Campaign

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Keywords: Imc, Theme, Media, Series, Coordinated

Related Terms: Rate Card, Advertisement, Campaign, Impressions, Targeting, Clickthrough, Advertorial, Cost Per Thousand, Media Plan, Exposures, Display Advertising, Media Buyer, Sponsorship, Ad Click, Clicks, Ros, Affiliate Marketing, Banner Advertising, Ad Network, Exposure, Creative, Beyond-The-Banner, Sponsorships, Advertiser, Publisher, Banner Ads, Image Advertising, Advertising Network, Beyond The Banner, Run Of Network, Run Of Site, Cross Promotion, Advertiser, Campaign, Island Position, Sponsored Link, Classified Advertising, Audience, Interactive Advertising, Rotation, Click Throughs, Campaign, Run-Of-Site, Sponsor, Advertiser, Classified Ads, Contextual Advertising, Creatives, Ad Product, Cpc - Cost Per Click

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a series of coordinated ads placed in various advertising media

http://www.plexxa.com/s/advertising_campaign

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The entire set of advertisements for a particular product around a particular theme for a certain period of time.

http://206.21.0.134/glossary.cfm

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The creation and coordination of a series of advertisements (both broadcast and print) around a particular theme to promote a product.

http://www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml

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An attempt to reach a particular target market by designing a series of advertisements and placing them in various advertising media. p. 489

http://users.wbs.ac.uk/dibb_simkin/student/glossary/ch16.html

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An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

http://en.wikipedia.org/wiki/Advertising_campaign

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