a series of coordinated ads placed in various advertising media
The entire set of advertisements for a particular product around a particular theme for a certain period of time.
The creation and coordination of a series of advertisements (both broadcast and print) around a particular theme to promote a product.
An attempt to reach a particular target market by designing a series of advertisements and placing them in various advertising media. p. 489
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.