a high level plan of action and objectives for the

an overall marketing plan designed to meet the needs and requirements of customers

a plan of how you will market you business to your customers

a way to give marketing orientation to your business by deciding to position your product or service in terms of buyer needs and wants

Marketing starts with market research, in which needs and attitudes and competitors' products are assessed, and continues through into advertising, promotion, distribution, and, where applicable, customer servicing and repair, packaging, and sales and distribution.

A business's approach to marketing its products/ services expresses in broad terms, which forms the basis for developing a marketing plan.