a reason for your prospect to consi

a tool designed to stimulate faster prospect action

Similar to bait. The main aspect of the marketing campaign that persuades a user to respond. For example, Barnum and Bailey's circus might advertise that they are offering 10% off a ticket to the circus. This is the offer. They might also advertise that for every caramel apple you purchase, you get it covered in free nuts. Free nuts is the bait for the caramel apple.

The incentive that you give prospects to motivate them to respond to your mailing, either by placing an order or by taking the next step in the sales process.

The special promotion of a particular product or service, usually only valid for a limited period, with the intention of persuading a prospect to respond or purchase as quickly as possible.