a good opportunity for the press to meet the top people in the organisation, but make sure it has a valid news story to offer
a meeting called to announce major news events
an excellent opportunity to announce a new product, technology, or application
a staged media event that allows a spokesperson to deliver his or her message in person to invited press officials
A convening of media by a person or organization to explain, announce or expand on a particular subject.
A meeting with media personnel to make an announcement or hold a demonstration or discussion about a topic that is newsworthy.
A meeting in which a business or organization invites media members to hear an announcement about a newsworthy event.
A meeting called to announce a major new event. p. 508
Meeting called to give information to the news media.