an event designed to gain extreme public interest and attract attention to your brand or to a promotional offer

a planned event designed publicity service to attract the public s

Something you do to attract attention from the media.

a fabricated event meant to attract media attention to a person or a company (chwyt PR zaplanowany w ramach kampanii reklamowej)

An interesting or unusual "event" created strictly as a publicity vehicle. It has sufficient human interest to qualify photo and/or story material for publication or broadcast. Also called a staged media event or pseudo-event.

A publicity stunt is a planned event designed to attract the public's attention to the promoters or their causes. Publicity stunts can be professionally organised or set up by amateurs.