a general sketch of a poster showing the position of text and illustrations giving the general appearance of the poster

Preliminary page layout done by the designer, created to actual size, showing the position of all elements, but lacking full detail of the final.

A rough sketch of a proposed layout of a print piece or advertisement, usually for approval before continuing the process of creating final art.

A first draft of an advertisement in the exact size of the final ad, designed to give an advertiser a sense for what the final ad will look like.

Sketch giving a general idea of size and placement of text and graphics in the final product.

A preliminary arrangement of graphics and dummy text on a page to determine length.

Simple sketch giving general idea of size and placement of type and art.