a single page of essential information, similar to a full page press ad

a very low content Web page that serves as a gateway to a Web site

The first Web page a visitor sees when arriving at a Website.

An opening page to a Web site, generally containing graphics and minimal text, that links to another page after an allotted time period.

Also known as an Entry or Front Door. A web page designed to slow the entry of visitors to your site, by forcing them to wait for a bunch of content free graphics to download.