A title for an article in a newspaper, sometimes one line, sometimes more, set in larger and bolder type than the body of the article and indicating the subject matter or content of the article.
A similar title at the top of the newspaper indicating the most important story of the day; also, a title for an illustration or picture.
To publicise prominently in an advertisement.
A headline is a quick-scan way customers can instantly learn your company's main benefits (for instance, "Custom auto parts sale. Free shipping."). Headlines are typically in bolded text, and appear at the top of a Web page. Headlines and subheadlines (see below) are incredibly important for usability; as online readers scan, not read, headlines make the scanning process easier. Further, in code, headlines can be inscribed using HTML heading tags that can influence positioning. Hidden Text
This is the key line in the copy that appears in a border or large typeface to draw the reader's attention to it. It may just be the job title or department heading, or information giving introduction to the subject of the advert.
The title of an article or story.
An informative or benefit-oriented statement, usually in large type, intended to quickly attract a reader's attention and create interest in reading the copy. Simulating the subtle tone variations.
The title of an article or other item that is published.
The short opening statement in display-size text at the top of an article, story, or advertisement. A large, bold caption that summarizes the message or serves as the title to an article, or to draw attention to an ad. It is the line that usually appears at the top of printed pages of a book. In book publishing, the headline typically is the book title on the left-hand side page and the chapter title on the right hand page. Sometimes, it is also called a running head. In newspapers, a headline can be objective and unemotional, or exaggerated and sensational. Above all, its words are chosen to fit a limited space. In magazines, headlines are likely to be provocative in order to lure the reader. The headline writer attempts to tweak the reader's curiosity. In advertising, headline are written to grab people's attention and encourage them to read the copy. Therefore, a headline in advertising implies a benefit. See also BANNER DISPLAY TYPE HEAD KICKER RUNNING HEAD UP STYLE
The extra large opening statement used in a layout, used to grad the reader's attention and sometimes summarizes what the text is about.
the most prominent copy in an advertisement, usually at or near the top of the ad (though sometimes at the bottom) and set in bigger, bolder type than the body copy; intended as an attention-getting device, with its words the first that are seen and read in the ad. See benefit headline, command headline, curiosity headline, news-information headline, and question headline. Also see subhead.
Just as in journalism, an element of copy above the body that trumpets the important content to come. In any piece, itâ€™s almost always the most frequently read copy. Thatâ€™s why the headline is so important -- get it right and you've cleared the most difficult hurdle, capturing the prospect's attention.
A caption set off by type larger, bolder or more prominent than the text or body type.
the primary display line of type in an ad that serves as an attention getting device.
Large type running above or beside a story to summarize its content; also called a head, for short.
the heading or caption of a newspaper article
provide (a newspaper page or a story) with a headline
a news story told in the shortest possible way
a way of tying a story into the rest of the page
A title of a Bulletin Board article, topic of a Product Change Request, or summary of a mail message.
The words printed across the top of a newspaper article to catch the reader's attention.
The extra large opening statement used to draw attention in an ad or as the title to an article.
Line of text in the advertisement which is bolded, or a phrase that draws a reader into the advertisement.
The title or caption of an advertisement. The purpose is to entice the user to read the body of the advertisement.
Title of a story.
"The title or description... atop a news release or article" (WNWDM&C, 1990)
show HIDE Word or words set in a larger point size to attract the reader to the beginning of the copy.
The extra large opening statement used in a layout, used to grab the reader's attention. It sometimes summarizes the body copy.
The title given to an article. It draws attention to the article. It gives an idea of what the article is about.
A phrase in large type that draws attention to an advertisement or article in a publication.
large title above the article, giving the reader a clear indication of what the story is about
The title of an article. This short line should be kept to seven words or less, and use strong, active phrasing to encapsulate the piece and attract the attention of the reader. It is sometimes followed by a "subhead" that further explains the focus of the article.
The part of an advertisement that gets the readers' attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad.
An explanatory title over a newspaper article summarizing the main point for the reader
The title of an article; it is set in large, bold type.
Display type above a news story.
Display type placed over a story summarizing the story for the reader; commonly thought of as the largest line of type across top of newspaper calling attention to the most important story of that edition.
For an article about a U.S. television series which aired under this title, see Big Town.