The avenues down which customers gain access to a company's products / services.
The routes by which products are transported from origin to destination. This includes the physical routes, as well as the different companies involved in ultimately delivering the goods to buyers.
The system where customers are provided access to an organizationâ€(tm)s products or services.
How the product reaches the end user / consumer. Some examples of different channels are: retail, direct, internet, foodservice, institutional and professional. Each channel can have several sub-channels. For example, the retail channel is composed of mass merchandisers, grocery stores, drug stores, convenience stores, club stores, etc.
Channels of distribution is a system whereby customers are provided access to an organization's products or services.
The routes used by a company to distribute its products, e.g., through wholesalers, retailers, mail order, etc.