Total advertising time frame.
The interval of exposure when an outdoor advertising campaign is viewed.
The length of time in days that an individual advertising message is on display.
The time period during which an individual message is on display. Posters are normally contracted on a monthly basis, rotating bulletins typically display for a two-month period, and the term for permanent bulletins depends on the individual contract.
The period of time when a transit campaign is exhibited, usually in weekly increments.
The days of exposure during which the individual advertising message is on display. Period varies according to contract.
In a statistical report, the display period is the time between each generated statistic. The report period is the time between the first and last display period. For example, if viewing a report of 24- one hour values, the display period is 1 hour and the report period is 1 day.
The length of an out of home advertising program expressed in days or weeks