Electronic transactions between a business and a consumer.

A transaction that occurs between a company and a consumer. The provision of goods and services by a company for consumers.

a company selling and targeting the retail consumer.

(B2C) b . Business to consumer electronic commerce.

Also seen as B2C. These are companies that offer goods and services to consumers.

A form of doing business that deals with selling goods and services to the consumer marketplace. Examples of this would be selling consumer electronics,...

Companies that sell products and services to the home market.

Denotes online communication between business entities and consumers/individuals.

Marketing efforts directed from one business to a consumer.

Sales focused on consumers, typically for personal consumption.

B2C stands for "business-to-consumer," as in businesses doing business with consumers. The term is most commonly used in connection with e-commerce and advertising when you are targeting consumers as opposed to businesses.