MetaGlossary.com: Sleeper Effect

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Keywords: Noncredible, Persuasive, Hovland, Discredible, Propaganda

Related Terms: Effect, Adverse, Annoyance, Arouse, Cause, Disquiet, Effect, Effective, Flame, Hoax, Impact , Incongruence, Lull, Propensity, Quiet, Quietly, Repose, Rest, Restless, Restraint, Still, Trouble, Uneasy, Vex , Vexation, Effect, Impression, Cumulative Effects, Hostile Environment, Adverse Effect, False Positive, Area Of Effect, Aoe, Cpted, Punishment, Health Effect, Mailbomb, Mail Bombing, Compensation, Secondary Effects, Hazard Identification, Cause And Effect, Influence, Concentration, Pts, Bounces, False Positives, Effect, Pest

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The delayed effectiveness of a persuasive message from a noncredible source.

http://www.richmond.edu/~allison/glossary.html

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An impact of a study that does not appear immediately, but may manifest at a later time.

http://www.ojp.usdoj.gov/BJA/evaluation/glossary/glossary_s.htm

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A delayed increase in the persuasive impact of a noncredible source.

http://college.hmco.com/psychology/brehm/social_psychology/6e/students/glos...

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Consumers forget the source of a message more quickly than they forget the message.

http://college.hmco.com/business/hoyer/consumer/3e/students/glossary/ch06.h...

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The sleeper effect identified by psychologist Carl Hovland refers to the "hidden" effect of a propaganda message even when it comes from a discredible source.

http://en.wikipedia.org/wiki/Sleeper_effect

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