MetaGlossary.com: Audience Composition

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Keywords: Demographic, Lifestyle, Profile, Marcommwise, Socioeconomic

Related Terms: Reach, Demographics, Coverage, Parameter, Random, Sample, Statistician, Random Sample, Confidence Limits, Confidence Interval, Descriptive Statistics, Demographic, Target Audience, Sampling Error, Inferential Statistics, Target Population, Grp, Gross Rating Points, Universe, Random Sampling, Random Selection, Stratified Sample, Systematic Sample, Statistic, Statistical Inference, Sampling, Audience Profile, Probability Sample, Psychographics, Rating, Sampling Distribution, Selection Bias, Simple Random Sample, Media Mix, Probability Sampling, Representative, Showing, Estimator, Biased Sample, Coverage, Quota Sample, Population Projections, Profile, Confidence Intervals, Population, Trp, Sample Frame, Sample Survey, Gross Rating Point

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An analysis of an audience based on characteristics relevant to an advertiser. Contributed by: MarcommWise Staff

http://www.marcommwise.com/glossary.phtml?a=a&s=15

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The demographic profile expressed as a percentage of the total audience of a particular advertising vehicle.

http://advertising.washpost.com/special/displaycontact/glossary.jsp

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Analysis of audience in terms of selected subgroups based on demographics, lifestyle, etc. - usually expressed as percentages. Also known as Audience Profile.

http://bbmtvmeter.cgy.com/bbm/workit/glossary.html

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Analysis of audience in terms of selected sub-groups based on demographics, lifestyle, etc., usually expressed as percentages.

http://www.canwestmediaworks.com/advertising/research/glossary/index.asp

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The demographic or socioeconomic profile of a station's audience.

http://www.phoenixadvertisingcenter.com/glossary/

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