An analysis of an audience based on characteristics relevant to an advertiser. Contributed by: MarcommWise Staff
The demographic profile expressed as a percentage of the total audience of a particular advertising vehicle.
Analysis of audience in terms of selected subgroups based on demographics, lifestyle, etc. - usually expressed as percentages. Also known as Audience Profile.
Analysis of audience in terms of selected sub-groups based on demographics, lifestyle, etc., usually expressed as percentages.
The demographic or socioeconomic profile of a station's audience.