is a small group of individuals brought together to discuss a specified topic. Successful focus groups are facilitated by a neutral party with a separate note taker.
A form of market research in which organisations spend an intensive session with a small group of their existing or potential customers. Focus groups may take several hours, and may involve a long journey to attend. Always make sure you are adequately compensated when attending such a discussion, and bear in mind that this is an opportunity for you to tell the organisation how they can improve.
A group of people who have shared an experience (for example, who have all taken the same medication or who have all been sexually harassed) and who are asked about that experience.
A common type of group discussion, in which a moderator encourages a small group of people (usually 8 to 10) to gradually focus on a topic.
A group, usually of 8 to 10 persons, that is invited to discuss an existing or planned product, service or process.
A group of potential consumers used in a market research effort, which is usually designed to determine the likely effectiveness of a product or advertising strategy.
The group is a concentrated discussion, normally on one topic, or particular area of the participants experience, by focusing on one topic over the time period of the discussion, it aims to promote self exposure, to get beyond the public self
A moderated discussion group formulated generally on a demographic basis to determine opinions on products or services through panel questioning. Important for new product introductions and for positioning purposes. Focus groups are a form of "qualitative" research.
A group of people who are brought together to informally discuss a market-research question. These individuals are usually contacted by a marketing research company, on behalf of another company.
A group of people who are brought together and are asked to share their opinions about a particular product or service.
A qualitative market research technique in which a group of participants (usually eight to twelve people) are led through a discussion of a given topic by a trained moderator.
A small group of sample customers who are brought together into a group discussion to measure their response to a marketing stimulus such as a new brand or product
A qualitative research technique. In a focus group, a small group of six to ten eligible respondents is invited to participate in an in-depth, two-hour discussion about a particular topic (see Qualitative Research). Focus groups employ a variety of individual and group exercises designed to gather information. These exercises, or "interventions," can include: Mindmapping, a technique similar to word association where participants write down images and emotions they associate with a specific concept or product. The key utility of mindmapping is in identifying opportunities for marketing and promotion. Photo Sort, where participants choose photographs that best represent products and/or concepts. It is especially useful in assessing brand image and personality. Build Your Own "X," where participants create their ideal product in a specified category. This exercise is especially suited for concept building and idea generation. Focus groups have traditionally been conducted in focus group facilities, but are increasingly being conducted online.
Interviews with 6 to 10 people at the same time in the same group for the purpose of gathering information to evaluate services or test new ideas.
A small cross section of people brought together to provide feedback on marketing ideas and products.
a research discussion group conducted by a moderator that is used to discuss one or more issues about a product or service.
is a group of carefully selected potential users of the website. They are presented with the new system and are encouraged to provide comments to the group facilitator.
A small group of systematically selected people whose attitudes about a product, image, or idea are probed by a trained facilitator using in-depth, open-ended questions. The results may be generalized to a larger audience or used as the basis for a quantitative survey.
A small group (3 to 8 persons) whose members are brought together by the researcher for an indepth discussion of a specific issue or topic. The researcher plans an interview schedule and organises the time and place. A tape recorder is essential for the success of the use of this methodology. The techniques of conducting the focus group are similar to conducting an indepth interview, the researcher needs, however, to be able to manage up to eight people talking about the issue or topic.
a carefully organized group of people that have common characteristics or similarities
a "carefully planned discussion designed to obtain perceptions on a defined area of interest in a permissive, non-threatening environment
a collection of people like you who have a common interest
a facilitated discussion used to elicit attitudes, feelings and ideas about a particular topic
a focused discussion where a moderator leads a group of participants through a set of questions on a particular topic
a "focussed group interview"
a gathering of nine or ten people who have been selected based on their common characteristics relative to the issue being discussed
a gathering of typical users to evaluate an existing product or a new concept
a group built by selecting individuals, families, ancestors and descendants
a group built by selecting individuals, families, ancestors or descendants
a group discussion among five to eight individuals, typically lasting one to two hours
a group discussion that gathers together people from similar backgrounds or experiences to discuss a specific topic of interest to the researcher
a group of employees or current customers that discuss and brai
a group of employees or currentcustomers that discuss and brainstorm new waysto improve different parts of your business
a group of people assembled to represent the opinion or perspective of a specific group within society
a group of people from the community (in our example the Bonsai community) who are prepared to
a group of people who are shown a product or given an idea and asked to comment upon it
a group of people with a shared interest who meet to discuss a particular topic and generate information and opinion
a group of random people put together by the Market Research companies to review and discuss certain products and/or services
a group of respondents able to represent a specific population on matters being considered
a group of three or four DB people who will meet with staff from DBSM
a handful of individuals selected as typical of a particular constituency
a marketing research technique that is widely used to help businesses obtain a deeper understanding of the perceptions, feelings, motivations and desires of customers, prospects, dealers and suppliers
a market research tool that gets a small sampling of opinion from a select group of people who have special knowledge about a topic
a meeting that marketers have with consumers, where the consumers are asked for their opinions about a particular product
a moderated discussion of a specific target segment
a more personal way to strengthen your connection with campers and parents and obtain valuable feedback
an exploratory, guided interview or interactive conversation among seven to ten participants with common interests or characteristics
an informal assembly of users whose opinions are
an informal interview or discussion with a small group of respondents, about a certain topic, which is lead by a trained moderator
an informal, round-table discussion lead by a professional moderator
an informal, roundtable discussion lead by a professional moderator
an informal, small-group discussion designed to obtain in-depth qualitative information
an information-gathering technique that brings people together to respond, as a group, to questions posed by the group facilitator
an interview conducted by a trained moderator in a non-structured and natural manner with a small group of respondents
an on-site group of consumers invited to evaluate new products or marketing strategies
an opinion-seeking panel discussion where consumers are asked
an organised discussion with an 'expert' group of users, customers or
an organized small group discussion comprised of people who have certain common characteristics
a number of individuals who are interviewed collectively because they have had a common experience, come from a similar background, or have a particular skill or knowledge
a one of a series of group meetings in which a homogeneous group of people interact through a series of discussions
a particular particular kind of organized discussion or else series of discussions
a process used to obtain detailed information about a particular topic
a qualitative research method that is used to gain insights, motivating factors, desired attributes, perceptions and needs of target applicants
a qualitative research method that is widely used to identify and explore various aspects of a topic
a qualitative research technique for gathering information
a relaxed discussion
a research method used by manufacturers, marketers, legal research firms, and political parties
a roundtable discussion session
a selected set of people used to test and evaluate a concept or product
a selected set of people used to test and evaluate a product or concept
a set of two or more people, open to faculty and graduate students, organized around a particular research interest within the scope of the Institute's mission statement
a six-week career counseling program of weekly meetings for a group of up to six dancers
a small gathering of people with the purpose of discussing one particular topic or "focus
a small-group discussion guided by a trained leader
a small group discussion with professional leadership
a small group of people brought together and guided by a moderator through an unstructured, spontaneous discussion about some topic
a small group of people drawn from one of your user groups to engage in moderated but non-directed discussion of the subject at hand
a small group of people with a special knowledge or interest in a particular subject or topic, who are invited for a discussion during a research, evaluation or project planning
a small group of viewers who watch a show together
a small meeting of people, affiliate programs for electronics in af career development course statistics chat room or on the phone, who a particular topic and everyone expresses they're own opinion on it
a small-scale market research technique that is used to gather the opinions of a small group representing your target market
a special kind of group discussion that is designed to elicit information about the wants, needs, viewpoints, beliefs, and experiences of your intended audience
a special kind of organized discussion or series of discussions
a structured process for helping a group of people think expansively about a particular, concrete issue or problem
a targeted, guided conversation between a group of test persons under laboratory conditions
a unique discussion used to gather qualitative information from a group of people on a specific topic
is a small group of people chosen by marketers for the purpose of testing out a new product or idea. Marketers use this group to determine how to sell the new product or idea. By testing the small group, marketers hope to learn what a larger but similar group of people will think.
A group of persons selected for research purposes and asked to discuss their opinions about a particular issue in a group setting and monitored by a facilitator.
A selected, representative group of people brought together to test a product or service, e.g., a questionnaire.
Small group of people who work through an issue in a workshop session.
A method of gathering quantitative data on the preferences and beliefs of consumers through group interaction and discussion usually focused on a specific topic or product.
group of individuals brought together to discuss/debate an issue.
A qualitative market research technique in which a group of participants (approx. 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator.
A small group of people invited to a sneak preview of a movie in order to gauge their reaction to a film, sometimes affects final editing of a movie.
Structured discussion between 6-10 people at the same time in the same group.
A number of external and internal participants in a team established at ILRI to undertake a review of a particular area of livestock research and related activities, to identify indicative or candidate themes for further consideration and to prepare theme briefs describing their expected inputs, outputs and impacts
In market research, this is a small group formed to provide initial information indicative of public perception. A school might work with focus groups of staff, pupils or parents to identify school improvement issues. In teaching, the phrase might refer to small group tutorials focusing on an identified area of weakness or a particular skill or aspect of knowledge.
means a gathering of Federal government employees to discuss results and improvements of programs in the field. The focus group should follow a prepared agenda, be led by an expert in the subject matter, and serve to educate the Federal employees.
A group of individual citizens drawn together by a researcher or moderator to discuss their personal experiences or views on a particular topic. Unlike deliberative democracy consultations methodologies such as deliberative polls, the results of a focus group are seldom binding, and there is seldom a concern to introduce new evidence into the discussion from external witnesses, although sometimes the focus group participants will be required to comment on a specific document or proposal.
A client-oriented approach for collecting information wherein a group (10-12) of participants, unfamiliar with each other, meet to discuss and share ideas about a certain issue. Results of focus group discussions help to understand the beliefs and perceptions of the population represented by the group.
A structured discussion among a small group of people to learn their attitudes and opinions, and to test new ideas among people who share similar experiences or knowledge.
A research approach which gathers a group of present or prospective buyers in one location and through presentations and questioning, by a moderator, seeks opinions on products, services, ad campaigns, offers, etc. Those selected for the focus group should have a profile similar (if not identical to) the intended target audience.
A qualitative research technique in which a group of about eight people is invited to a neutral venue to discuss a given subject, for example hand-held power tools. The principle is the same as an in-depth interview, except that group dynamics help to make the discussion livelier and more wide-ranging. Qualitative groups enable the researcher to probe deeper into specific areas of interest (for example, the nature of commitment to a brand). The result adds richer texture to the understanding of broader data (for example, quantitative), which may paint general trends or observations. Also known as a group discussion.
A qualitative research technique in which a group of 8 to 12 participants of a common demographic, purchaser type, etc. are led through a discussion of a topic by a focus group moderator.
A form of testing or evaluation where you seek input from a group of people, preferably from your intended audience. In this method you have a group discuss their likes and dislikes (or some other research question) and make note of their answers.
a research discussion group between eight to twelve people conducted by a moderator and designed to create a somewhat open, free flowing discussion about a general topic.
Groups of people representing target audiences, usually between 9 and 12 in number, brought together to discuss a topic that will offer insight for product development, service, or marketing efforts.
A group selected for its relevance to an evaluation that is engaged by a trained facilitator in a series of discussions designed for sharing insights, ideas, and observations on a topic of concern.
A group of people gathered together to discuss a specific topic or address a specific agenda.
Group of approximately 10/12 members of the public that represent the target audience for a film who attend a sneak preview and then offer feedback to producers before further editing.
This is a random sampling of potential customers who are gathered to discuss the pros and cons of a new product. Their feedback is relayed to the product owner before the product is shipped out so any necessary adjustments or changes can be made.
A small group selected from a wider population and queried, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.
Group of approximately one dozen people assembled to elicit their reactions to a program, personality, product, advertisement, station, campaign, etc.
A personal, simultaneous interview among a small group of individuals. It depends more on group discussion than individual responses for the data generated.
Generally, a small group of participants, usually no more than twelve, invited to examine and provide feedback on an issue in the presence of a moderator. A school might work with focus groups of staff, pupils or parents to identify school improvement issues. In teaching, the phrase might refer to small group tutorials focusing on an identified area of weakness or a particular skill or aspect of knowledge.
A mainstay of qualitative research, used at the exploratory stage. A group of around 8 people is guided in a discussion of topics of interest by a trained facilitator/moderator. Used for exploratory CSM in consumer markets.
A simultaneous interview conducted amongst 6-8 respondents. The aim is to obtain qualitative information on the given topic.
A research method involving a group of individuals giving in person responses (written or verbal) to research queries.
A group of individuals selected from a wider population according to specific criteria to participate in a discussion about a particular subject or area. Participants are encouraged to offer their opinions about the topic of interest and to react to comments from others in the group.
A group of carefully selected people who are involved in a planned discussion to provide information about a particular topic for research purposes.
A group of approximately ten to twelve members of the public unrelated to a movie's production who attend a sneak preview.
A small number of people (usually 8-12 ) selected to discuss ideas and opinions regarding a particular issue or service.
A small group selected to provide opinions and responses to topics or issues presented in a group setting; an assessment technique.
A group of people convened for the purpose of obtaining perceptions or opinions, suggesting ideas, or recommending actions. A focus group is a method of collecting information for the evaluation process.
a focus group is special type of interview situation, in which the researcher facilitates a discussion 'focused' on particular topic, or set of closely related topics. The theory behind the approach is that group discussion, more accurately than the individual interview, simulates the way in which ideas and opinions are formed in the social world; and also that it facilitates open responses, particularly important in situations where the researcher is not clear what might be the most significant issues. The proceedings are usually recorded using audio and/or video for subsequent analysis.
Is a gathering of six to ten people who are invited to spend a few hours with a skilled moderator to discuss a product, service, organization, or other marketing entity. The moderator needs to be objective, knowledgeable on the issue, & skilled in-group dynamics. Participants are normally paid a small sum for attending. The meeting is typically held in pleasant surroundings and refreshments are served. Forecast - A predicted amount of revenue generation for a particular time period and/ or area of geography and/ or industry... can also be used to describe a sales target (in revenue and/ or units) for a specified time period... also referred to as a quota, budget or goal.
Marketing research method used to obtain information a company can use in its development and refinement of a product or service. A small group of people are brought together and a company representative acts as facilitator, asking the group questions and moderating their discussion.
A collective interview with a small group of people – in the case of SSI, industry representatives – to solicit perspectives, opinions, and approval/support of your findings or recommendations; and to facilitate discussion of vital issues among the participants themselves.
A group selected, screened, and gathered for discussion of a specific topic, usually for several hours and in great detail. A focus group generally consists of a group of six to 12 participants, with the focus provided by a trained moderator. This type of study is often used in the development of product concepts or in the first phase of an exploratory investigation of a problem.
Study of a cross section of people used to predict response to a product or service. Often conducted with group of customers who are assembled together in a conference room to discuss a particular product.
Representatives of target populations, such as parents or customers, who agree to answer open-ended questions on a specific topic and share their opinions. Focus groups are often used to explore the qualitative aspects of the program.
A semi-structured discussion involving six to 12 people, led by a moderator. p. 121
Method of doing research using a small group led by a facilitator.
A carefully planned and moderated informal discussion where one person's ideas bounce off those of another, creating a chain reaction of informative dialogue. The purpose is to address a specific topic in depth and in a comfortable environment in order to elicit a wide range of opinions, attitudes, feelings and perceptions from a group of individuals who share some common experience relative to the dimension under study.
Focus group research involves organised discussion with a selected group of individuals, to obtain information about their views and experiences on a particular topic. Focus group interviews are particularly suited for obtaining several perspectives about the topic.
A group selected for its relevance to an evaluation that is engaged by a trained facilitator in discussions to share insights, ideas, and observations on a given topic Formal process of group discussion and analysis â€“ typically used for collecting background information, creating new ideas, assessing how an activity or program is working, or helping to interpret results from other data sources EHR/NSF Evaluation Handbook, Chapter Seven: GlossarySource web site
A technique in which a group of participants are brought together to provide feedback on ideas, products and services.
a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, or advertising etc.
A form of in-depth interview involving 8 to 12 people; a moderator leads the group and asks participants to discuss a product, concept, or other marketing stimulus.
A small group of individuals who are interviewed through structured facilitator-led discussions in order to solicit opinions, thoughts and ideas about a particular subject or topic area.
A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.