Advertising funded by two or more destinations and /or suppliers.
Advertising which is billed to advertiser and vendor to be paid in a shared fashion.
Advertising in which two or more advertisers pool funds or in which a national manufacturer pays all or part of the costs of advertising designed to sell his product in a local store.
Method of sharing costs of advertising offered by a manufacturer to distributors, dealers or retailers.
Advertising whose cost is shared between or among different companies. Such advertising is especially advantageous to smaller companies with limited budgets. Such ads are also called cooperative advertising. In some co-op advertising, a publisher or manufacturer offers incentives or discounts to retailers who promote particular books or products.
Advertising that promotes and is sponsored by two or more companies.
Bookstore promotion paid by a publisher to placate an author.
Where two organizations, such as a bookseller and a publisher, share the cost of advertising. The publisher usually pays the larger percentage.
when a retailer and a carrier share the cost of advertising.