A major advantage of the Web is the ability to target very specific groups of individuals with a minimum of waste coverage.
the act of directing a concerted marketing effort to a group of potential donors who have certain characteristics in common.
A marketing strategy aiming a specific program or content at a particular individual or pre-defined group rather than to mass media.
The process of marketing to a specific market segment or multiple segments. Differentiated target marketing occurs when an organization simultaneously pursues several different market segments, usually with a different strategy for each. Concentrated target marketing occurs when a single market segment is pursued.
The process in which merchants solicit groups of consumers who are most likely to be interested in their product or service.
A term often used in different, ambiguous ways. Frequently refers to database or niche marketing geared toward a highly specific audience, but sometimes used to describe mass media activities directed toward a particular geographic area. Sometimes used to describe promotional efforts leading to increased brand awareness of a newly introduced product.
the process of planning, designing, and implementing a marketing mix that is tailored to the needs of a specific customer group or market segment, rather than the entire market; evaluating the attractiveness of each market segment and then selecting one or more to enter with a specific and customized marketing program(s). target rating points (TRPs) the number of individuals in the advertiser's primary target audience the media or media vehicle will reach and the number of times; essentially the same as gross rating point (GRP), provided the audience demographics are stated, i.e., represents an adjustment of a media vehicle's rating to take into account only those individuals who match the target audience sought by the advertiser. See gross rating points (GRPs).
The process of selecting particular individuals, groups or organizations that have similar profiles.
Communicating with a specific group of consumers with similar characterstics, within a broader group of consumers who purchase the type of product. Market Segmentation is the process of target marketing. Once target market(s) are identified, the organization develops a product offering (marketing mix) that is positioned to be attractive to that segment. CAPCO Marketing offers a host of ad products that reach a targeted audience.
The concept of identifying groups of people (targets) who are more likely to buy a product or service and then delivering the message directly through direct marketing techniques. Market Segmentation is the process of target marketing. Once target market(s) are identified, the organization develops a product offering (marketing mix) that is positioned to be attractive to that specific segment. Relates to: Profiling, Market Analysis
Focusing all marketing decisions on a very specific group of people a business wants to reach.
Identifying and focusing on a group of people that are the logiical persons to purchase your products or services and delivering the message straight to them.
Target marketing involves directing an advertising campaign at certain groups or "targets" such as youth, women, or minorities. Such advertising campaigns are designed specifically to appeal to the target group. College students are recent subjects of heavy target marketing by the tobacco industry.
The process of focusing marketing activities specifically on those people who are most likely to buy a company's products and services. Data gathered on people who use the Internet are enabling companies to identify and focus on more likely candidates.