The function of recognizing the managing all of the demands for products to ensure that the master scheduler is aware of them. It encompasses the activities of forecasting, order entry, order promising, branch warehouse requirements, inter-plant orders, and service parts requirements.

Term used to describe all activities involved in recognizing and managing demands for a product and transforming it into useful information for the master scheduler. These activities involve forecasting, requirements management, order entry, etc.

A management technique used to identify and control demand for services.

Focused efforts to estimate and manage customers' demand, with the intention of using this information to shape operating decisions.

1) The function of recognizing all demands for goods and services to support the marketplace. It involves prioritizing demand when supply is lacking. Proper demand management facilitates the planning and use of resources for profitable business results. 2) In marketing, the process of planning, executing, controlling, and monitoring the design, pricing, promotion, and distribution of products and services to bring about transactions that meet organizational and individual needs. Syn: marketing management.

see Forecasting.