The number of sites called by the same user from a given Web site.

Number of occasions a single page has been delivered to a user. Several hits may be recorded during one page impression according to the number of separate graphics and text blocks that need to be downloaded.

The same as Page Hits.

The number of times an ad is delivered and seen by a user.

The number of visual contacts between any number of users and an Internet site (PIMs). Page Impressions are a benchmark used by the IVW (Information Association for Determining the Reach of Advertising Media) to measure the reach of advertising media.

Denotes the number of times a website has been visited. Page impressions are hence a major indicator of the reach of an Internet site.

a measure of how many times a web-page has been displayed to visitors. Often used as a crude way of counting the visitors to a site.

The number of full pages viewed on a web site. Site traffic is generally measured in page impressions per month.

The number of times a web page is accessed.

(compare to hit) also referred to as page views, the number of times a particular Web page is visited by a user. This is a more accurate method of tracking site activity than counting hits because page impressions account for a server delivering an entire page to a viewer. A hit refers to individual components of a page such as a single image or block of text. Consequently, a page containing five images would be counted as five hits. Determining the accurate number of page impressions is important for companies both buying and selling advertising. see hit.

Number of web pages accessed by users

Hits to html pages only (access to non-html documents are not counted).

This term is used to describe the number of times a website has been visited. Page impressions are therefore an important criterion for evaluating the reach of Internet sites.

Indicates the number of visual contacts of any user with a potential advert-carrying HTML page.