A gift given to potential customers at trade shows and other marketing events to remind them of a product or service. Also known as a "freebie" or a "gimme." [Go to source
a sales promotion activity in which one of a variety of promotional items is distributed at no cost or obligation to customers or prospective customers; also known as a free offer.
A novelty or gift used in a promotion. Banks frequently offer giveaways, or prizes, to customers opening accounts.
An outdated term for promotional products. Now also sometimes used as a term for any direct premium.
a gift of public land or resources for the private gain of a limited group
a novelty item you give to customers and potential customers
Type of comic book intended to be given away as a premium or promotional device instead of being sold.
A comic book that at one time was given away as a promotional premium.
A promotion of an item in which customers get one free if they buy one or more products. See loss leader.