The percentage of people who, after viewing a banner ad on a we bsite, click on it and go to the ads target site.

A clickthrough is what is counted by the advertising or sponsoring site as a result of an ad click. When a user clicks on a banner ad, it is counted as one clickthrough. Some advertisers are willing to pay only for clickthroughs rather than for ad impressions, mostly because a clickthrough denotes action, whereas an impression may or not be actually seen.

The act of clicking on a sponsored link or banner ad.

an indication of the ad's effectiveness and it results in the viewer getting to the advertiser's Web site where other messages can be provided

The act of clicking on a listing or advertisement and allowing the resulting Web page to load.

When a visitor clicks on a banner and is led through to an advertiser's web site.

an expression for measuring the success of a banner advertisement. When a visitor to a web page clicks on a banner, and goes through to the advertiser's site, it is termed a 'clickthrough'.

A clickthrough is what is counted by the sponsoring site as a result of an ad click. In practice, click and clickthrough tend to be used interchangeably. A clickthrough, however, seems to imply that the user actually received the page. A few advertisers are willing to pay only for clickthroughs rather than for ad impressions.

Click-through is the rate at which viewers actually click on ad banners and go to the advertiser's site - whether to sign up for something, to make a purchase, or just to find out more.

The process of clicking on a web advertisement and going to the advertisers web site. Measurement of how many click on an advertisement not how many times the ad is viewed.

The act of clicking on a banner or other ad, which takes the user through to the advertiser's Web site. Used as a counter point to impressions to judge the response-inducing power of the banner.

The act of clicking a banner, or other ad, which links the user (typically) to the advertiser's website.

When referring to internet advertising, a clickthrough is what is counted by the sponsoring site as a result of an advertising banner or link being clicked. Some advertisers will only pay for a Clickthrough and not just an impression.

The percentage of advertisements or other content a user clicks on or chooses to view.

The act of clicking a banner, or other ad, which links the user to the location of the advertiser's choice (typically the advertiser's Web site or email address).

A clickthrough (ad click) occurs each time a user clicks on Banner adverts with the mouse to direct them to a Web page with further information.

An advertising term for a single instance of a click on an advertisement. Clickthroughs are regarded as a better way of measuring and paying for audience response than the number of impressions, as they imply real interest on the part of the viewer.

In Web advertising, an instance of a user pressing down (clicking) on a mouse button in an ad space.