Run of paper. Advertising that can be placed on pages alongside editorial in the media.
run of press. Placement or positioning of an ad within a publication-determined by the publication instead of the advertiser.
Run of paper. News or ads running in the main body of the newspaper, as opposed to being inserted.
A two-color card that can run any second color for cost effectiveness.
Run of Paper. A term used in newspaper advertising to indicate that the positioning of an ad is at the option of the publisher.
Run of Paper (run of press); Non-classified / See also: Display.
Run of Paper. Any location in a publication, in contrast to preferred position.
When a direct response advertisement in a newspaper does not have a specified section and can be placed anywhere.
Run of paper or run of press. Denotes advertising that appears within the newspaper itself (as opposed to inserts).
run-of-paper, a term used to describe display advertising placed throughout the paper, as opposed to classified ads which appear in categorised sections, usually in the middle or back of a newspaper coop also called an exclusive, a story obtained by a newspaper to the exclusion of its competitors
Return of promotion. By dividing the profit per response (PPR) by the total amount of all the money at risk (cost of goods, shipping and handling, postage, advertising costs, etc.), equals the return on promotion (ROP).
Run of Press – Denotes advertising that appears within the newspaper itself (as opposed to inserts). Usually refers to retail (non-classified) advertising.