A free gift offered to induce a greater response to the primary product or service that's being sold. The Premium need not have any relevance to the primary product being offered.

a special gift offered to potential customers as motivation to buy a product; items given out free promoting a company's name, phone number, website or similar important information.

A free gift offered to a prospect to entice a greater response to the main product or service that is being sold. A premium need not bear any relationship to the product being offered.

The addition of a gift to an offer to induce greater response. Usually a buyer who responds may keep the premium, which raises the cost per completed sale, even if the product ordered is subsequently returned or cancelled.

a free gift sent to a potential customer or donor either with the mail piece (front-end) or after the prospect has responded (back-end).

An additional item offered to your customers as an inducement to product purchase or trial.

Product, imprinted or not, that is given for performing some task or duty, e.g., a gift with a purchase.

something offered free to promote a good or service. Fast food restaurants offer toys with a child's meal. An attorney may offer a free consultation to attract new clients.

A free goodie sent to prospects to entice them to lay out their money on your product or service.