Gross Regional Product
Gross Rating Point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the population. See also TVR.
The sum of the ratings of the individual media buys that make up an advertising schedule. It is calculated as the number of spots multiplied by the average rating.
Gross Rating Points. A term used in buying time for TV ads. If an ad is shown twice, and seen by 10% of people the first time and 8% the second time, it achieves 18 GRPs. A more specific version of GRPs is TARPS.
Gross Rating Points. One GRP is equal to one percent of the population. GRPs are packaged in units of 50 or 100 and measure the duplicated audience reached by a poster allotment. GRPs = Daily effective circulation divided by market population. An impression occurs when a person is exposed to an advertising message.
Gross Rating Points. The sum of the ratings to each message on a schedule, this includes duplication.
Gross Rating Point. The total number of impressions delivered by a media schedule expressed as a percentage of a market population. In outdoor a GRP level is sometimes referred to as a showing, and is measured on a daily basis.
Gross Rating Point is the percentage of the target audience reached by an ad.
Gross Rating Point. Also called TRP (Total Rating Point). The term refers to the total number of impressions delivered by a media schedule expressed as a percentage of a market population. Formerly called showings.
Gross Rating Point. Represents the percentage of the population that will see your ad per day in a specific city. Also known as a showing.
Gross Rating Point. 3/4– A unit of measurement of audience size. It is used to measure the exposure to one or more programs or commercials, without regard to multiple exposures of the same advertising to individuals. One GRP = 1% of TV households.
Gross Rating Points. GRPs for outdoor refer to daily circulation, with one rating point representing a circulation equal to 1% of the market population.
gross rating point. the product of reach time frequency in a media schedule
Gross Rating Point. A measure used for the total gross weight delivered by a vehicle. It is the sum of the ratings for all of the individual announcements or programmes. It is also calculated as gross impressions divided by the population base times 100. GRPs are duplicated ratings. Also, reach x frequency = GRPs.
stand for Gross Rating Points. It refers to the total number of impressions delivered by a media schedule, expressed as a percentage of the total market population. In outdoor advertising, GRP's refer to the total number of impressions made on a daily basis, and are synonymous with "showings".
Gross Rating Points The aggregate total (the sum) of the ratings is called Gross Rating Points or GRPs. The sum of the ratings of a specific demographic segment may be called Target Audience GRPs or more simply TRPs. The term GRPs is generic and may refer to household GRPs or to specific target segment GRPs.
GROSS RATING POINT. GRP's represent the number of impression opportunities (without regard to audience duplication) expressed as a percent of the population of a specific market normally quoted on a daily basis.
Gross Rating Point. The total ratings of various ads or media. Reach x Frequency = GRP.