In the ListFish directory, "format" denotes whether an email publication is available in text or HTML (Hypertext Markup Language) --or both. The copy in both versions is usually the same, but the HTML version is sometimes easier to read and will oftentimes contain images and graphics. Except in rare instances, there is no reason to subscribe to both. Though most email clients and web-based email services can read HTML email, some earlier versions may not. Please refer to "HTML Email" or "Text Email" for more details.

To apply type specifications to text.

Returns a number, date, or true/false value as text.

Emails currently can be delivered in plain-text format or HTML format. Consider the target audience to determine which is the more appropriate format for any specific campaign.

The way that text, graphics, diagrams, charts, etc. appear on a slide; changing the format does not change the content of the item.

E-mails currently can be delivered in plaintext format or HTML format. Consider the target audience to determine which is the more appropriate format for any specific campaign.

E-mails can be sent in plain text, HTML, or Microsoft's rich text format.

This is when you do adjust the text to make it how you want it. For example, you can make text bold, a different color, capatilize it, add an underline - these are all ways of formatting text.