The percentage of business that an HMO is able to capture in a particular subscriber group or in the market area as a whole. For example, signing up 10 enrollees or members out of 100 eligibles yields a 10 percent penetration.
In cable, the proportion of homes subscribing to cable, measured as a percentage of the total number of TV households in a specific area.
Much the same as incidence, but usually applied to households, whereas incidence usually refers to people: e.g. "the penetration of television is 90% of households" but "the incidence of AIDS is 1% of people." Also called Saturation.
The percentage of people( or homes ) within a defined universe that are physically able to be exposed to a medium.
The percentage of people or households exposed to a specific advertising campaign with a mass medium.
The extent to which a certain medium reaches a market or target group.
The extent to which a newspaper advertisement reaches a particular audience. Usually expressed as a percentage of the total audience.
The proportion of persons or homes that can physically be exposed to a medium.
The proportion of a potential market that is actually using a particular brand
The percentage of households in a given population using a product or receiving a service. For example, the proportion of television households to total households in an area.
A marketing concept that describes the proportion of a market or population that has contracted for services with an MCO; the percentage of possible enrollees accessing care.
The percentage of people (or homes) within a defined universe that are capable of being exposed to a medium. (Often cable TV is reported in these terms as there are still places that cable TV is not yet available).
The exit concentration of a given particulate or gas from an air cleaning device, expressed as percentage of inlet concentration, i.e. 99.99% efficiency = .010% penetration (100% - 99.99% = .010%).
The percentage of a market that a medium or an individual media vehicle reaches. Alternatively, the percentage of the market that a particular marketing message reaches, regardless fo the media vehicles used. Contributed by: MarcommWise Staff
Generally, a marketing concept which describes what proportion of a given market or population has contracted for services with a specific MCO.
The percentage of persons (homes) that are physically able to be exposed to a medium or the percentage of households who buy a brand or category
maximum percentage of population reached by a single broadcaster or medium
The ability of an electron to get close to the nucleus and experience a high proportion of the nuclear charge.
The number of homes actually served by cable in a given area, expressed as a percentage of homes passed (cable penetration in November 1998 was 67.4 percent nationwide).
The number of individuals who are actually exposed to the advertising medium.
The percentage of total homes or people in a specified area who are physically able to be exposed to a medium or who purchase a give product or service.
See "household penetration."
A formula demonstrating the occupancy rate of a specific site, in comparison to occupancy rates for the entire market. To calculate, the occupancy rate for a subject property is divided by the occupancy rate for the entire market. The result is expressed as a percentage.
The number of Households in a given geographic area that are wired and can receive cable. This number is shown as a percent of total households in the entire geography.
It is the percentage of the market that a medium or a particular marketing message reaches.
market share held by a given firm or product within a specific market or industry.
The percentage of the total population which owns a mobile phone Phone book
Ratio of the number of cable customers to the total number of households passed by the system.
The percentage of people or homes within a defined universe, physically able to watch a channel