E.g. age - different generations have different needs; sex; - gives insights into buying patterns etc. income - ability to purchase; marital status - dictates family needs; family life cycle - SPNK, DINK, etc.; education - indicates degree of sophistication; occupation - indicates interests; ethnicity, religion, race - particular tastes and preferences.

Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality

Dividing the market into groups based on demographic variables such as age, sex, family size, family life cycle, income, occupation, education, religion, race, and nationality

In marketing, dividing potential markets by characteristics of potential customers, such as age, sex, income, and education.

Dividing the population into age, gender, income and socio-economic groups amongst other variables..

The market is divided into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class. Demographic variables are the most popular bases for distinguishing customer groups.