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Keywords:
Sbu,
Strategy,
Sell,
Intangible,
Promising
To sell off.
to sell assets or subsidiary companies.
A strategy based on the Boston Matrix. Here the company can divest the SBU by phasing it out or selling it - in order to use the resources elsewhere (e.g. investing in the more promising "question marks").
A business strategy in which a company sells off a business unit in order to focus resources on a more profitable or promising market.
To sell, transfer or otherwise dispose of an asset, in any form (i.e. tangible or intangible)
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