A banner that may run throughout the entire web site, and possibly include a tag line of text underneath the banner.
Advertising program or campaign designed uniquely by a Web site for an advertiser to create dominance and add value for that advertiser on the site or within a section of the site. These programs can include bundling multiple ad units, exclusivity, content integration, custom content development or research and other non-media opportunities.
Supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.
integrates a company's brand into the editorial content of a web page (p. 269)
Advertising, often for a specific event, program, or project.
advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.
A sponsorship is a paid advertisement, usually for a section of Web site or within an e-mail newsletter. Sponsorships are popular on the Internet. In the case of a site, the sponsorship may include banners or buttons on the site, and possibly a tag line. This term is often associated with PPC advertising on search engines.
Advertiser sponsors targeted website or section of website, usually containing some banner ad element.
Any promotion that integrates an advertiser's message with the content of a website. Sponsorships occupy a particular ad slot or location in a Web page or mailing exclusively, and can use any type of creative or content integration. Sponsorships are typically used by marketers who seek brand introduction or awareness.
Sponsored ads are normally located in a separate boxed and labelled section at the top of a search engine's results list. See also paid placement.
A transaction between two parties in which financial consideration is exchanged for purchase of a tangible such as advertising or event participation. See also In-Kind Sponsorship.
Sponsorship in increasing in popularity on the Internet. A sponsorship is when an advertisers pays to sponsor content, usually a section of web site Oran email newsletter. In the case of the site, the sponsorship may include banners or buttons on the site.
A form of advertising in which an advertiser pays to sponsor a section of a web site. It may take the form of the typical banner and/or text that mentions "this section sponsored by:". Works best when the content of the sponsored web page is directly related to but not competitive with the advertisers products or services.
Sponsorships are increasing in popularity on the Internet. A sponsorship is when an advertiser pays to sponsor content, usually a section of Web site or an e-mail newsletter. In the case of a site, the sponsorship may include banners and buttons on the site.
Sponsorship is an association with a Web site in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than run-of-site ad buys. Sponsorship also implies a "synergy and resonance" between the Web site and the advertiser. Some sponsorships are available as value-added opportunities for advertisers who buy a certain minimum amount of advertising.
Often an integral part of the budget for a congress. Sponsorship may come from a variety of sources (e.g. pharmaceutical companies for a medical congress) may take the form of money or the provision of certain necessary items for the event.
is when an advertisers pays to sponsor either content, usually within a section of a Web site or within an e-mail newsletter. Sponsorships are usually involving beyond-the-banner placements. When associated with specific content, sponsorship can provide a more targeted audience than run-of-site ad buys.
A "long term" advertising relationship that typically involves the payment of a fixed fee to display a banner or other graphic on a website, or be included in an email newsletter.
The process of providing support and resources to events and organizations in exchange for specified benefits or performance; a means of promoting established products and introducing new ones as well as advertising or providing charity.
An ad model in which an advertiser pays to "sponsor" content on a page. It is advertising that integrates with content, or static ad placement on relevant content. When associated with specific content, a sponsorship can provide a more targeted audience than a standard run-of-site ad buy.
Sponsorship is the process of integrating an Advertisers messages with web content on an exclusive basis. Examples of this are transitions Ads with "brought to you by" messages, consistent co-branding of a section of content with the Advertiser's icon "sponsored by â€¦".
Highly visible or exclusive ad placement.
Sponsorships are increasing in popularity on the Internet. A sponsorship is when an advertisers pays to sponsor content, usually a section of Web site oran e-mail newsletter. In the case of a site, the sponship may include banners or buttons on the site, and possibly a tag line.
Sponsorship involves a company paying money to advertise on a site. The arrangement may involve more than advertising Sponsorship is a similar arrangement to Co-branding.
Advertising program designed specifically for one advertiser. Contact your Science sales representative to customize an online program.