A package of materials put together for the media. Usually a folder containing press releases, product announcements, and other materials.
A collection of editorial and promotional materials distributed to the media about a person, product, or company. Journalists use these materials to learn about the subject. Michael J. Motto Public Relations has found that a concise, well-written press kit is an invaluable aid in generating print media publicity. Increasingly, audio and videotaped press kits are used to solicit radio and TV journalists' attention.
a collection of related information to provide the media with background on a particular organization or event
An information package, usually a folder with flaps or pockets, containing a press release, glossy photo of the author, information from the book, advance quotes or reviews for the book. Used as a publicity or sales promotion tool.
Provides reporters, reviewers, bookstore managers and others information on the book. It includes a press release, author biography, book cover, testimonials, etc.
a collection of written materials that is designed to introduce an expert or a company to the media
a folder of information that will help reporters write an accurate story
a folder with details about the show and all of the actors' headshots and resumes
a good introductory mailer and subsequent promotional materials, such as brochures and maps, will be mailed to the entire list (as such materials are developed)
a kit of differnt things you send into various record companies
an information packet conveniently assembled for the media to review
a physical package that gets sent to people of the press and publications and stuff with the promo and info about it so they can see it and get talking about it
a pocket folder of relevant information designed to give reporters, grantors, advertisers, investors, board members, etc
a promotional package that represents the company
a set of documents that provide the media with the foundational information they need to know about you and your company to be able to write a story about you
A package of various marketing communication vehicles, usually housed in presentation a folder, used to provide general background on the company and its products and services. The press kit typically contains a profile of the company (often called a "backgrounder") or an event, relevant press releases, product/services brochures, profiles and photographs of the key executives or, in the case of an event, key organizers. It is so named because it is distributed primarily to the press as background information for a story they are writing or to try to encourage them to write a story about the company and/or event. The press kit, or a portion of it, may, however, also be given to industry analysts who want information on the company or to prospects and customers as part of the sales process. Contributed by: MarcommWise Staff
A set of specifically prepared materials for the media about the company.
Materials, usually contained in a folder, in which news releases, product announcements, and other materials intended for the media are distributed.
A package of information used to promote a speaker or performer.
A folder--provided by a company, organization, or association--that provides information on the group itself. Such kits usually include industry statistics and lists of potential interview subjects, as well as explanations of industry terms and trends.
A folder of materials about your book sent to the media to alert them to your book's release.
A folder containing articles, news releases, feature stories, and photographs about a company, product, or person.
A promotional package that includes a press release, tip sheet, author biography and photograph, reviews, and other pertinent information. The press kit can be put together by the publisher's publicity department or an independent publicist and sent with a review copy of the book to potential reviewers and to media professionals responsible for booking author appearances.
A collection of publicity materials used to promote a book or a product and often enclosed in a pocket folder.
A press kit generally includes a photo of the artist, a short biography (or "bio") about the artist, contact information, and maybe past press coverage and positive reviews of works. This kit is sent to publications to encourage new coverage and publicity.
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.