A form of advertising that promotes an idea, a philosophy, an organization, or an industry, rather than a specific product or service.
aims to enhance the reputation of the business enterprise itself instead of a particular product. Page 225
Advertising on behalf of a corporation or institution rather than for a product.
an advertising message that promotes the image, reputation, and ideas of the company or organization as opposed to the firm's products and services; typically is the focus of the entire advertisement or commercial, though such copy may be woven into the firm's product advertising to provide reassurance and to gain the confidence and trust of the target audience. See corporate advertising.
Paid advertising that promotes a company and its ideas or policies rather than specific products and services.
Advertising conveying a company's general image or philosophy as opposed to specific product information. Also known as image advertising.
promotes organisational images, ideas or political
Advertising that attempts to create a favorable impression and goodwill for a business or an organization.