Survey undertaken to determine the ownership of television equipment, and demographic characteristics of the population. Results are used to determine the panel controls against which the panel is maintained. Establishment Survey respondents also provide the pool of households from which BARB panel homes are recruited.
An audience research report which 'establishes' the size and demographic composition of the population within a particular broadcast transmission area. It is typically updated on an annual basis.
an establishment survey is completed 4 to 8 years after harvesting in C, CD, and DC cutblocks and 3 to 5 years after harvesting of D cutblocks. Final Harvest Plan (FHP) - The primary components of a Final Harvest Plan (FHP) include a map and report that clearly illustrates and documents the harvest area boundaries, roads and watercourse crossings within an individual compartment. Final Harvest Plans (FHP's) are developed for each compartment scheduled for harvest.
Conducted by BARB in the UK and Nielsen in Ireland to determine the number and broad characteristics of homes and individuals in total and then in TV homes.
Barb conduct an annual establishment survey, which is then used in panel design, to ensure the panel is reflective of the total UK viewing population