All methods used by a company to communicate with its customers and prospective customers.
An organisation's methods of communication with its customers and prospects. Typically, this is pre-sales communication and is related to advertising and brand promotion. Marcomms and technical communication are different, although some technical writers also produce marketing communications. One fundamental difference is that the language of marcomms is persuasive, whereas the language of technical communication is objective. See ' Copywriting and technical writing compared'.
All the communications between an organization and all other parties. This would include items such as print advertising, on-line advertising, television advertising, collateral, direct mail, presentations and signage.
Within the four P's of Marketing (Product, Price, Place, Promotion), PR helps meets the marketing communication needs of promotion (along with components of the other P's) to advance sales of products and services. PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. Also called Marcom.
a complementary degree to the MA in Marketing Management with which it shares some common material while expanding the communication theme
a complementary degree which, while naturally sharing some common material with the MA Marketing expands the communication theme
Also called marcoms. All PR activities serving sales, complementing advertising and sales promotion, e.g. generic information campaigns, product publicity, media events, etc.
Marketing communication (or marcom) consists of the messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers.