(see "run of station")
run of site. ad buying option in which ad placements may appear on any pages of the target site.
Run of Schedule. Commercials bought to be run at any available time at the network's discretion.
Run of Schedule. A broadcast commercial for which a specific time or day has not been requested but will be aired during various time-blocks, days or programs. ack to Top | Return to Broadcast Buying & Selling Glossary
Run of Site is an ad position that will appear throughout all pages of a selected website, instead of being confined to certain sections of a site.
Run of Station. The discount purchase of short-form commercial media time stipulating run times at the station's discretion.
Run Of Station. Also referred to as Best Times Available (BTA). The advertiser usually enjoys a lower unit rate by allowing the station to schedule the spots in the Best Times Available based on the commercial inventory.
run of station. A tactic used in broadcast whereby commercials or programs are scheduled throughout the day and night at the discretion of the station, as opposed to specific time periods designated by the advertiser or program supplier.
(Run-of-Site) - the scheduling of Internet advertising whereby ads run across an entire site, often at a lower cost to the advertiser than the purchase of specific site sub-sections.
Run of Site. This is usually the cheapest form of banner advertising, but also typically the least effective. Your banner ad will be displayed throughout the web site without regard to category or any form of targeting. This form of advertising is most appropriate for general use/interest types of products or services.
A run-of-site ad is one that is placed to rotate on all non-featured ad spaces on a site. CPM rates for run-of-site ads are usually less than rates for specially-placed ads.
Run of Site. This type of ad rotates on the non-featured ad spaces on a site. Typically, the CPM rates for these ads are lower than those that are specifically placed, like a ROC ad.
Run of site; an ad that can appear anywhere in a given Website, rather than on one particular page.
Run of Site. Refers to banner advertising that runs on one website.
Run of Site. An ad that can be placed anywhere on a website without restrictions.
Run Of Site. An advertising package involving many ads on one website, where the website selling the space chooses where the ads appear.
Run of Site refers to ads that run throughout a web site.
Run Of Site - Where ads are rotated across the pages of a single site.
Time allocated whenever the station sees fit, the opposite of fixed time.
Run of Site. Option that allows the placement of ads throughout one website.
Run of Site. means a banner advertisement will appear anywhere on a website. (As opposed to run of category, ROC, which would appear only on pages within a specific category)
Run of Schedule. Scheduling of a commercial in variable time blocks, days or programs.