File made up of names of people who have indicated that they do not want to receive direct marketing offers, or people whom a marketer has identified as undesirable prospects for a direct marketing effort. The Direct Marketing Association offers three suppression services for con-sumers: the Mail Preference Service, the Telephone Preference Service, and the Email Preference Service. Also, most individual marketers now offer customers the option of having their names excluded from list rentals and email promotions. (See “Opt Out” and “Opt In.”)

A suppression file can be used to remove records from a mailing list that are not to be used for a particular mailing. For example, a membership organization doing a mailing to solicit new memberships probably would not want to mail to existing members within the given geographic area. Back

A Do Not Email list that you run against any lists you plan on sending mail to prior to the send. Required by CAN-SPAM.

A list of people you wish to be dropped from your mailing file.

A list of email addresses you have removed from your regular mailing lists, either because they have opted out of your lists or because they have notified other mailers that they do not want to receive mailings from your company. Required by CAN-SPAM. AKA Do-Not-Email list.

File made up of names of people who have indicated that they do not want to receive direct marketing offers, or people whom a marketer has identified as undesirable prospects for a direct mail or telemarketing piece. The Direct Marketing Association offers two major suppression services for consumers: the Mail Preference Service and the Telephone Preference Service, and will soon implement an Email Preference Service. Also, many individual marketers now offer customers the option of having their names excluded from list rentals to other companies. (See "Opt Out.")

A list of addresses to be removed from a mailing list.