in media scheduling, the period of complete advertising inactivity within a flighting schedule that alternates periods of advertising with periods of no advertising; a period of non-activity between advertising flights. See flighting.
Period of time between advertising flights. ack to Top | Return to Broadcast Buying & Selling Glossary
A period of time during which advertising is not run. Contributed by: MarcommWise Staff
A break in an advertising schedule, which is later resumed. The period between two flights is a hiatus.
The period during a campaign when an advertiser's schedule is suspended for a short period of time after which it resumes.