MetaGlossary.com: Hiatus

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Keywords: Resumed, Flights, Advertiser, Marcommwise, Ack

Related Terms: Reach, Long-Term, Interim, Home Run, Campaign, Cycle , Duration, Period, Periodic, Season, Subscription, Year, Base Period, Long Run, Budget Period, Traffic Count, Peak Period, Fiscal Period, Grant Period, Interval, Billing Period, Retention Period, Accounting Period, Exposures, Off-Peak Period, Daypart, Peak Time, Contract Year, Cume, Dayparts, Flight, Open Period, Reporting Period, Month, Phase , Periodization, Cumulative Audience, Time Period, Trial Period, Duration, Time-Out, Periodic Inventory, Flighting, Rotation, Performance Period, Week, Daily Effective Circulation, Dec, Display Period

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in media scheduling, the period of complete advertising inactivity within a flighting schedule that alternates periods of advertising with periods of no advertising; a period of non-activity between advertising flights. See flighting.

http://promoprof.babson.edu/Glossary/h/GlossaryH.htm

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Period of time between advertising flights. ack to Top | Return to Broadcast Buying & Selling Glossary

http://bbmtvmeter.cgy.com/bbm/workit/glossary.html

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A period of time during which advertising is not run. Contributed by: MarcommWise Staff

http://marcommwise.com/glossary.phtml?a=h&s=0

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A break in an advertising schedule, which is later resumed. The period between two flights is a hiatus.

http://www.nationalpolitical.com/mediagloss.htm

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The period during a campaign when an advertiser's schedule is suspended for a short period of time after which it resumes.

http://adplanner.suzukicycles.com/ad101_glossary.html

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